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Steed Oriental (Holdings) Company Limited (08277.HK)

Forest Products
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2016 (Q3)
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We are principally engaged in the manufacture and sale of a variety of customised plywood products according to customers’ orders and specifications.

Our plywood products are used in various industries and can be categorised into (i) general plywood (普通板)used for the manufacture of wooden furniture for home and office; (ii) packing plywood(包裝板)used as packaging material; (iii) structural panels (結構板)used for construction; (iv) floor base (地板基材)used for flooring; and (v) other plywood products, such as concrete panels used for exterior construction. Our Group’s manufacturing operation is conducted in a leased production base located in Jiangmen City, Guangdong Province, the PRC.

We are committed to producing high-quality plywood products to meet international industry standards. As at the Latest Practicable Date, we have obtained JAS certifications for our general-use plywood in 2008 and for low formaldehyde emission structural plywood in 2010 and for low formaldehyde emission concrete forming plywood in 2014, as well as CE certification for factory production control of wood-based panels in 2013. The JAS certification is generally recognised in Japan which indicates our plywood products meet certain standards. We have also obtained CE certification for factory production control for wood-based panels in 2013. The CE certification is generally recognised in Europe, which is a key indicator of a product’s compliance with EU legislation and allows free entrance of products into the European market. By affixing the CE marking on a product, a manufacturer is declaring with sole responsibility, conformity with all of the legal requirements to achieve CE marking and therefore ensuring validity for that product to be sold throughout the European Economic Area, as well as Turkey. We have also been assessed and certified as complying with the chain of custody requirements in relation to“FSC-STD-40-004 V2-1 Standard for Chain of Custody Certificate for purchase of FSC 100% veneer, manufacture (transfer system) and sales of FSC 100% plywood”, first endorsed by the FSC in May 2011 and renewed in June 2012.

We sell our plywood products to customers, which are mainly (a) trading companies, including construction material trading companies and wholesalers; (b) retailers, such as supermarkets, which resell our plywood products to end-users; (c) manufacturers, such as flooring manufacturers and furniture manufacturers; and (d) others, which are individual or corporate end-users. We target and focus on customers in overseas markets, and our major customers are mainly located in Japan, Thailand, South Korea and Hong Kong.
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Ms. SUN Xue Son - Executive Director

26, is the Chairman of our Company and was appointed as an executive Director on 12 August 2016. She completed a three year computerized accounting professional course offered by Hebei Radio and TV University*(河北廣播電視大學)in June 2011 and obtained her graduation certificate in regional economic development and management from Hebei Normal University of Science and Technology* (河北科技師範學院)in December 2014. Since January 2012 till present, she is the executive director and legal representative of Hebei Jieming Investments Limited Company*(河北傑明投資有限公司), which carries out investment activities in projects which are not restricted or prohibited according to the laws of the People’s Republic of China.

Mr. XUE Zhao Qiang - Executive Director

42, is the Chief Executive Officer of our Company and was appointed as an executive Director on 12 August 2016. He completed a three year architecture professional course offered by Hebei University of Engineering*(河北工程大學科信學院)in June 1995 and since January 2010, is the chairman of Hebei Handan City Hejin Real Estate Development Company Limited* (河北邯鄲市合金房地產開發有限公司) , which develops and operates real-estate properties. He is also one of the directors of Hebei Handan City Rural Credit Bank* (河北邯鄲市農村商業銀行)since December 2015.

Mr. HUANG Dong Shen - Non-Executive Director

54, was appointed as a non-executive Director on 12 August 2016. Before his re-designation as a non-executive Director as disclosed herein was the chairman of the Company and was appointed as an executive Director on 7 August 2013. He completed Business Course I of the Department of Management in Tokyo School of Business in 1989 in Japan.

 

Mr. Huang Dong Shen has approximately 26 years of experience in the wood industry. From 1988 to 1992, Mr. Huang served as the head of the business department (China) of Yonago Group(米子組(株)), a company incorporated in Japan, which was principally engaged in sales of building materials for civil engineering and construction, and he was responsible for the trading of wood products in the PRC market. From 1992 to 2001, Mr. Huang joined Cheong Sing Merchanise Agency Limited (formerly known as Prosperity Merchandise Agency Limited), a limited company incorporated in Hong Kong and controlled by a Mr. Huang’s family member, and he was employed as sales manager and then from 2001, he was promoted as vice president until 2003. Mr. Huang was appointed as the director of Million Champ Trading Limited and Jiangmen Changda Wood Products Company Limited*(江門市昌達木業有限公司), the Company’s subsidiaries, on 26 July 2003 and 18 August 2003 respectively. Since then, Mr. Huang commenced to pursue his career in the plywood manufacturing industry. At present, Mr. Huang is a director of Sunchance International Industrial Limited, CD Enterprises Company Limited, Profit Chance Trading (Asia) Limited, Million Champ Holdings (HK) Limited and Star Resources Trading (HK) Limited (formerly known as Chance Rich Trading (Asia) Limited) within the Group. He is also a director and the legal representative of Jiangmen Chance East Wood Products Company Limited, the Company’s subsidiary.

Mr. Huang Dong Shen is the younger brother of Ms. Wong Sut Keng, an executive Director before the close of the Offers, and the elder brother of Ms. Wong Hang Kuen, an executive Director before the close of the Offers. Mr. Huang is also the cousin of Mr. Li Wen Jun, the assistant to the general manager of the Jiangmen Changda Wood Products Company Limted* (江門市昌達木業有限公司), the Company’s subsidiary.

Mr. DING Hongquan - Independent Non-Executive Director

54, was appointed as a non-executive Director on 12 August 2016. Before his re-designation as a non-executive Director as disclosed herein was the chairman of the Company and was appointed as an executive Director on 7 August 2013. He completed Business Course I of the Department of Management in Tokyo School of Business in 1989 in Japan.

 

Mr. Huang Dong Shen has approximately 26 years of experience in the wood industry. From 1988 to 1992, Mr. Huang served as the head of the business department (China) of Yonago Group(米子組(株)), a company incorporated in Japan, which was principally engaged in sales of building materials for civil engineering and construction, and he was responsible for the trading of wood products in the PRC market. From 1992 to 2001, Mr. Huang joined Cheong Sing Merchanise Agency Limited (formerly known as Prosperity Merchandise Agency Limited), a limited company incorporated in Hong Kong and controlled by a Mr. Huang’s family member, and he was employed as sales manager and then from 2001, he was promoted as vice president until 2003. Mr. Huang was appointed as the director of Million Champ Trading Limited and Jiangmen Changda Wood Products Company Limited*(江門市昌達木業有限公司), the Company’s subsidiaries, on 26 July 2003 and 18 August 2003 respectively. Since then, Mr. Huang commenced to pursue his career in the plywood manufacturing industry. At present, Mr. Huang is a director of Sunchance International Industrial Limited, CD Enterprises Company Limited, Profit Chance Trading (Asia) Limited, Million Champ Holdings (HK) Limited and Star Resources Trading (HK) Limited (formerly known as Chance Rich Trading (Asia) Limited) within the Group. He is also a director and the legal representative of Jiangmen Chance East Wood Products Company Limited, the Company’s subsidiary.

Mr. Huang Dong Shen is the younger brother of Ms. Wong Sut Keng, an executive Director before the close of the Offers, and the elder brother of Ms. Wong Hang Kuen, an executive Director before the close of the Offers. Mr. Huang is also the cousin of Mr. Li Wen Jun, the assistant to the general manager of the Jiangmen Changda Wood Products Company Limted* (江門市昌達木業有限公司), the Company’s subsidiary.

Ms. DONG Ping - Independent Non-Executive Director

59, was appointed as an independent non-executive Directors on 12 August 2016. She completed a three-year professional course in English language in December 1979 in Jiangxi Normal College (presently known as Jiangxi Normal University)(江西師範大學)(“Jiangxi Normal University”). Ms. Dong obtained a certificate of study at the Beijing English Language Centre of   the Institute of International Economic Management in cooperation with the University of California at Los Angeles China Exchange Program in April 1984. She had completed a course of instruction in Enterprise Management Development Programme in November 1992 which was provided by the British Government as part of its Technical Co-operation Training arrangements. She completed a postgraduate course at the University of Liaoning* (遼寧大學)in June 1999. In November 1997, she obtained a certificate of senior economist issued by the Department of Personnel of Guangdong Province* (廣東省人事廳). In June 2000, she obtained a master’s degree in management from Dongbei Agricultural University* (東北農業大學). She also obtained a doctor of philosophy in economic studies at the Zhongnan University of Economics and Law* (中南財經政法大學)in June 2006.

Mr. ZHU Da - Independent Non-Executive Director

29, was appointed as an independent non-executive Directors on 12 August 2016. He completed a business professional course at Portobello College, Dublin and Griffith College, Dublin and received a bachelor’s degree of arts in accounting and finance from Higher Education and Training Awards Council, Ireland in July 2011. From July 2011 to March 2012, he was a project manager in the asset management department of Hebei Guofu Agricultural Investment Group Limited*(河北省國富農業投資集團有限公司). He joined KPMG Huazhen Beijing Office in April 2012 and was later seconded to work in KPMG Hong Kong Office as an assistant manager from November 2013 to March 2015. Since March 2015, he joined Huajin Investment Company Limited *(華錦投資有限公司)as a business manager and financial manager.

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Procedures for Shareholders to Propose A Person for Election as A Director
 
Shareholders Communication Policy
 
List of Directors and their Role and Function
 
Board Diversity Policy
 
Memorandum of Association
 
Listing Articles
 

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COMPANY INFORMATION

Listed Date 23 Feb 2015

Address Suites 2524-25, 25/F.,
Sun Hung Kai Centre,
30 Harbour Road, Wanchai, Hong Kong

Telephone (852) 3595-6556

Facsimile (852) 3705-0076

Email info@steedoriental.com.hk

No. of Click Rate

76988