Labixiaoxin Snacks Group Limited is a snack food provider in China with a leading position in the jelly products. It was the second largest manufacturer of jelly products in China with a market share of 10.3% in 2010 in terms of retail sales value.
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Their jelly products are primarily marketed under our core brand “Labixiaoxin.” It also uses sub-brands to market different types of jelly products, such as “Eden Bar”, “Fresh Q” and “Qingmeiwuyu”. In addition, it markets and sells their confectionary products, powered milk tea and dried bean curd products primarily under the brand “Sunshine City”, “Humor” and “Xiangdoufang”, respectively.
Their “Labixiaoxin” brand is a well-recognized snack food brand in China and was recognized as a “China Well-Known Trademark” by the SAIC in 2007.
It offers a broad range of quality snack food products. Their main products are jelly products, which comprise jelly snacks and jelly beverages. It also markets and sells confectionary products which primarily include lollipops, milk candies, gummy candies and chocolates. Their other products primarily comprise powdered milk tea.