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Baofeng Modern International Holdings Company Limited (01121.HK)

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Baofeng Modern International Holdings Co Ltd (Stock Code: 1121) was successfully listed on the Main Board of the Stock Exchange of Hong Kong on 28 January 2011. It is the leading brand owner and supplier of slippers, flip-flops, sandals and casual footwear. According to the industry survey of Frost & Sullivan, the Group was “The largest slippers exporter in the PRC in 2011” and “The No.1 local own-branded fashionable slippers supplier in the PRC in 2011” (including MNC slipper suppliers).


In 2005, the only one state-level research center of slippers is established in China and Baofeng Modern is authorized to carry out this project. Three years later, Boafeng Modern are allowed to build standards in slippers’ industry such as EVA quality, operation instruction, and this standard are published in September of the same year by NDRC. Meanwhile, the Group was renowned QUALITY AWARD OF LISENCED PRODUCT at the Expo and became an appointed supplier by The United Nations.Within these years, Baofeng Modern are making a sincere effort to wins the global market.


Why Baofeng Modern can successfully take a deep root in the market at home and broad and have strong cooperative relationships with known multinational brands such as Guess, Tommy Hilfiger for quite a long time. Maybe these two points can give your some ideas. One is Baofeng Modern’s business philosophy: “Enjoyable Life, Joyful Work”; another is Corporate Culture: Integrity & Sincerity. These two are not only an empower personal Values for Baofeng Group, but also an essential concept for a listed company.


In China, Baofeng Modern has two branches: Boree and Baofeng. It is widely setting up the net-work step by step based on this kind of multi-brands marketing channel and specializing in high level market. It gives priority to converse& flip-flops & sandals in spring and summer; slippers with cotton wool& snow boots& elevator converse in autumn and winter to enrich the product diversity. With the deeper of the brand promotion for Boree and Bafoeng, a new revolution of traditional slipper industry in China is carrying out.


What’s more, in 2015, Baofeng Modern plans to systematize the products and introduces 020 models with proprietary intellectual property rights, depending on Boree’s physical stores. As scheduled, Baofeng Modern will establish over 10000 stores with 020 fixed terminals, so it can bring best service, high quality and attractive fashion to the customer. Roughly when every ten people walking in the street, there will be one of them wearing Baofeng-slippers now.


Baofeng Modern will be an indispensable daily necessity for you and your family, not matter at home or go travelling.
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Mr. ZHENG Jingdong - Chairman, CEO and Executive Director

Mr. Zheng, an executive Director, is primarily responsible for overall strategic planning and operational management of our Group. Mr. Zheng has more than 10 years of experience in the slipper business in the PRC.

Mr. LIANG Zichong - Vice-chairman and Executive Director

Mr. Zheng, an executive Director, is primarily responsible for overall strategic planning and operational management of our Group. Mr. Zheng has more than 10 years of experience in the slipper business in the PRC.

Mr. SZE Ching Bor - Non-executive Director

Mr. SZE Ching Bor is an Non-executive Director of our Group.

Mr. Cheung Cece - Non-executive Director

Mr. Cheung Cece is an Non-executive Director of our Group.

Mr. Cheung Shaohua - Independent non-executive director and Chair of Fellowship Committee

Mr. Cheung Shaohua is an Independent non-executive director and Chair of Fellowship Committee of our Group.

Mr. Zhao jinbao - Independent non-executive director and the Nominating Committe Chairperson

Mr. Zhao jinbao is an Independent non-executive director and the Nominating committee chairperson of our Group.

Mrs. Anna - Independent non-executive director and chair of the compensation committee

Mrs. Anna is an Independent non-executive director and chair of the compensation committee of our Group.

+ More Board of Directors
Audit committee
Pursuant to Rule 3.21 of the Listing Rules, an audit committee was established by our Board with written terms of reference in compliance with the Code of Corporate Governance Practices as set out in Appendix 14 to the Listing Rules. The primary duties of the audit committee are to review and supervise our Group’s financial reporting process and internal control system. The audit committee comprises the three independent non-executive Directors, namely Chen Shaohua, Zhao Jinbao, An Na and Chen Shaohua is the chairperson of the audit committee.
 
Remuneration committee
We established the remuneration committee with written terms of reference in compliance with the Code of Corporate Governance Practices as set out in Appendix 14 to the Listing Rules. The primary duties of the remuneration committee are to make recommendations to our Board on the remuneration policies and structure of the remuneration for the Directors and senior management and to set up a formal and transparent procedure for determination of such remuneration policies. The remuneration committee comprises the three independent non-executive Directors, namely, An Na, Zhao Jinbao, and Chen Shaohua. An Na is the chairperson of the remuneration committee.
 
Nomination committee
We established the nomination committee with written terms of reference in compliance with the Code of Corporate Governance Practices as set out in Appendix 14 to the Listing Rules. The primary duty of the nomination committee is to make recommendations to our Board on the appointment of Directors and senior management. The nomination committee comprises the three independent non-executive Directors namely, Zhao Jinbao, Chen Shaohua and An Na. Zhao Jinbao is the chairperson of the nomination committee.
 
Procedures for Shareholders to Propose a Person for Election As a Director
 
Constitutional Documents - Memorandum and Articles of Association
 

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COMPANY INFORMATION

Listed Date 28 Jan 2011

Address Room 504, 5/F, OfficePlus @Sheung Wan,
93-103 Wing Lok Street,
Sheung Wan, Hong Kong

Telephone (852) 3160-8750

Facsimile (852) 3160-8760

Email baofeng@pordafinance.com.hk

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